☰ MENU


The Arena Team


Eric Goldberg, BS, MS, CSCS

Director of Performance

Eric starting playing soccer at age four and has competed at the collegiate and professional level. He earned a B.S. in Strength and Conditioning from the University of Colorado at Colorado Springs in 2011. He earned his Certified Strength and Conditioning Specialist (CSCS) from the National Strength and Conditioning Association and is finishing his Master's degree in Sports Performance from Southern Utah University. Eric tailors each training session with a science-based approach to help athletes reach their ultimate potential, both mentally and physically. He concentrates on speed mechanics, acceleration, raw power, and injury prevention. Eric heads up the management team and provides strategic vision and insight for the organization.


Kelly Robinson

Director of Operations

Kelly is one of those rare born and raised in Colorado Springs natives who is a proud Mitchell Marauder graduate. He is a military veteran who served 8 years in the United States Navy and was stationed in San Diego, CA. Kelly has a degree in communications and has spent his career serving in two other Arenas; Customer Service and Soccer. He has an 18 year background in management and also holds a USSF "C" soccer coaching license. Kelly is a certified Toca instructor and has been playing soccer since he could stand. He currently plays Professional Indoor for the Colorado Inferno FC.



Trevor Goldberg

Creative and Marketing Director
Baseball Instructor

Trevor is a 2013 Air Academy High School graduate where he was an All-State baseball player. He attended Dixie State University on a baseball scholarship for two years and recently transferred to Metropolitan State University of Denver. He is a Sports Promotional Design major and is continuing his baseball career. Outside of The Arena, Trevor owns two businesses - Berg Bat Company that makes custom handcrafted wood baseball bats, and Gold Standard Graphics, a custom graphic design company. He has a passion for growing young baseball players into hardworking, young men of character and integrity.


Doug Goldberg

Managing Partner
Director of Baseball

Doug is an owner and the managing partner of The Arena. He is a Colorado native and attended Broomfield High School. He graduated from the University of Denver in 1980 where he was the starting catcher all four years and set school records in home runs, RBIs and walks. He was named an Academic All American his senior year and signed a free agent contract to play in the Montreal Expo organization. After retiring from baseball, Doug received his MBA and law degrees from the University of Denver and has been practicing law in Colorado Springs since 1985. His practice is concentrated in the areas of trusts and estates, business representation, asset protection and tax planning. Doug has authored or co-authored five books on estate planning and recently published The Arena Catching Academy with his son, Trevor. He has coached baseball for over twenty years from Tee Ball to high school, recently concluding his eight-year career at Air Academy High School with a trip to the final four in 2017. Doug and his wife Kitsen have three sons and two grandsons.


Joe Pacheco

Manager of Baseball Operations

Joe was born and raised in Alamogordo, NM where he was an All State pitcher for Alamogordo High School. Joe played college baseball at New Mexico Highlands University in 1984-1985 and, after injuring his shoulder, transferred to New Mexico State University to continue his education in finance. During his time in Las Cruces, he met Sherri, his wife of 27 years. Joe, Sherri, and their son Michael moved to Colorado Springs in 1991. Joe began his high school coaching career as assistant C Squad coach at Doherty High School in the fall of 2010. By the spring of 2015, Joe was serving as the Varsity / program pitching coach at Doherty High School. In 2017, he coached at Air Academy High School serving as the Varsity Bench Coach and Assistant Pitching Coach. His passion for the game and for helping players chase the dream of playing college baseball is what drives him to be the best teacher of the game that he possibly can.


Luis Cervantes, BS, CSCS, NASM-CPT

Strength and Conditioning Coach

Luis grew up in Montrose, Colorado spending much of his youth playing soccer with friends and family. He played college soccer at Otero Junior College before transferring to the University of Colorado at Colorado Springs. Luis graduated from UCCS in 2016 with a BA in Strength and Conditioning and joined the Arena coaching staff in 2017. He has earned both his CPT from the National Academy of Sports Medicine and his Certified Strength and Conditioning Specialist designation from the National Strength and Conditioning Association. In addition to working with our Arena athletes, Luis coaches track and field at Lewis Palmer High School. He is a true professional dedicated to helping athletes reach their goals and become exceptional.


Josh Ward

Director of Client Services

Josh was born in Orlando, Fl. He was raised in Colorado Springs and graduated from Air Academy High School in 2013. Currently, he is a local hip hop artist with a passion for music, strength and conditioning and health.


Austin Powell

Facilities Manager

Austin Powell is a Colorado Native who played baseball and graduated from Fountain-Fort Carson High School. At FFCHS, he was three-time All-Area infielder and on his senior year ESPN Max Preps ranked him as the 47th infielder in the nation. Austin attended Midland University on a full tuition baseball scholarship. He coaches the Colorado Majestic; a 12U baseball team based out of Colorado Springs. Currently, Austin is finishing up his classes through the Fountain Fire Department. He has a dedication for helping infielders become mechanically sound and reach their true hitting potential.